Why the Name Genie Insights? Lately I’ve been having a bit of an identity crisis. When explaining to people what I now do for a living I’m never really sure what to say. Is Genie Insights a marketing consultancy company or a marketing agency? I’ve come to the conclusion that …
How to Write Persuasive Job Adverts to Maximise Applications
Attracting and retaining staff is rarely easy, but when your vacancy is an obscure role that many people won’t immediately understand it can be even more challenging, so how can you ensure that you reach a wide and suitable audience? On 11th February 2022, a quick search told me that …
6 Typical Questions Asked in Public Sector Procurement Tenders
Following on from my blog post entitled “The Ultimate Beginner’s Guide to Public Sector Tendering”, I thought it would be helpful to share some of my experience of what Contracting Authorities usually look for in public sector tenders. The idea being, that if you know what questions are commonly asked, …
How to Write a Winning NI Business Award Entry (and Why You Should do it)
Have you ever considered entering yourself or your Company into a category at an awards event but didn’t know where to start? It can seem like a daunting task when faced with a specific judging criteria or set of instructions, and for many of us it also goes against our …
What is Marketing?: How a Marketing Professional can Answer this Question
“What is Marketing?” I was recently speaking with a friend who told me in passing conversation that she was on her way to meet someone that could help her create a Facebook advert for her small business. When I said that I could have helped her, she said “oh, I …
What You Need to Know When Hiring a Marketing Professional in NI
Are you looking to recruit for your Marketing Department? Whilst this blog post may be useful for anyone in this position, it is primarily geared towards those with limited experience in Marketing and/or those looking to hire a Marketing professional for the first time in Northern Ireland. I’ve previously written …
What You Need to Know About a Career in Marketing
Making choices about your future and your potential career path is rarely easy. Many people don’t have a clue what they want to do or what their options are, and worse still, there’s a lot of bad advice along the way! I feel that I am extremely fortunate to have …
The Ultimate Beginner’s Guide to Public Sector Tendering
Winning public sector business is like no other business opportunity you will ever come across. Tendering for local government and public authority work is notoriously arduous, but following a few simple steps can help to cut through the complexity. 1. Know Where to Look Opportunity Advertising Generally, there will be …