We’ve had a few people that work in service businesses get in touch to ask: “Do I need to send out a covid-19 statement to my customers?” Here’s our take on it… It’s a challenging time for everyone at the moment so there’s a very fine line between being informative …
One Sheet at a Time!
Helping clients to ‘go digital‘ is one of the core aspects of our business, whether transitioning paper-based booking systems to online or digitising client fleets and workshops. We have helped save massive amounts of paper by moving traditionally paper-based activities such as inspection sheets, job cards, defect cards / reports …
Content Versus Creative – How to Write to a Word Limit Without Compromising on Style
It has been reported that we humans now officially have the attention span of a goldfish! A study carried out by Microsoft deduced that we lose concentration after eight seconds, compared with nine seconds for the notoriously absent-minded goldfish! Communication methods must, therefore, adapt to capture our audience’s attention. I …
Genie Insights: A Carbon Neutral Business
As a small but growing family business we are conscious of doing what we can to make a socially responsible impact. At Genie Insights, we care about and are committed to protecting our precious environment, so we are proud to have achieved carbon neutral status in 2019. As well as …
Telling Our Clients’ Stories: The 2019 Awards Results
The last award of the season has been judged… There are two things I love to see when it comes to awards: 🥂 Companies from NI getting the recognition they deserve at all-Ireland or UK-wide industry events 🥂 Companies in the transport sector getting recognition against companies from all sectors …
Supporting Mencap NI this Christmas
Genie Insights is proud to be supporting Mencap this year by funding the gifts given out at the charity’s annual Christmas family day. This fun-filled day was held on Saturday 30th November and included a visit from Santa where each child received a Christmas themed sensory book. This followed on …
Belfast Port Commercials Charges Ahead with Freeway Fleet Maintenance Software
Genie Insights has implemented another project in conjunction with partner, Freeway Fleet Systems. Belfast Port Commercials has switched its workshop management software to Freeway Fleet Systems to underpin expansion of its commercial fleet maintenance services. As an authorised Schmitz Cargobull service partner, Belfast Port Commercials service and repair trailers for …
Freeway Gets the Go-Ahead in Ireland
Bus operator, Go-Ahead Ireland, is launching Freeway Fleet Systems’ bespoke fleet management software into its Irish operation. The system implementation began in March at Go-Ahead’s Ballymount Depot, which is expected to continue for around 8-12 weeks. At the end of the implementation, Go-Ahead Ireland will have full web app functionality, …
What’s the One Underrated Reason You Should Outsource Your Marketing? [Infographic]
I’ve come across many articles that have outlined the various reasons that you should outsource your marketing. I’ve quoted Neil Patel previously who said in his blog post, “78 Marketing Tasks You Should Outsource Immediately”: Just to be clear, I’m not at all suggesting that those with in-house marketing departments …
How to Choose & Implement a CRM System for your Small Business
There is no denying the pressures of working life in today’s modern business world. How do we ensure we are communicating enough with our clients and prospects? How do we make sure we are following up on all our opportunities and making the most of our sales funnel? How can …