Support When You Need it
We provide a flexible approach to supporting your business, either by acting as an extension of your team or by equipping you with knowledge and tools. This means you can either leave your marketing or business support function in our capable hands, allowing you to focus on your core business, or can learn to provide for yourself, therefore offering you with a sustainable model.
Genie Insights can analyse your current position, offer no nonsense, honest advice and then implement recommendations or can work on one-off projects as and when required.
We can provide assistance on an as-needs basis and no job is too big or too small, from full strategy development to administrative work in areas including marketing, procurement, systems and processes.
Not having the large agency overheads, we offer a cost-effective but quality service and strongly believe in spending clients’ money as if it were our own, therefore only recommend and implement strategies and campaigns that will provide real value for your business.
“Without doubt, one of the most important qualities for anyone in the marketing field is curiosity”
– SCOTT MONTY
Who we Are
Although Laura and Matt are the main principals of the business, they also work with a team of hand-picked, reputable and talented professionals in areas such as graphic design and photography.
THE CONTENT CREATOR
Laura is a commercially-focused marketing professional, with 10+ years of hands-on experience, giving her a broad skill-base that has been developed and refined over time. She is a self-confessed English language geek who is renowned for her sharp eye for detail and attributes her success to her natural curiosity and ability to get things done.
With extensive experience in online and offline marketing techniques, Laura can cater for your every marketing requirement, from the development and implementation of a comprehensive marketing strategy to one-off project management.
THE DATA ANALYST
Matt brings a unique career history to the business, having proven success in sales, operations and procurement. He balances an analytical management approach with a proactive focus on practical results, and believes in coaching and mentoring teams to achieve common goals.
Matt’s main strength lies in achieving business growth through developing, improving and implementing processes, whether to secure sales or effective operational performance, including efficiency, quality, working procedures and customer experience / satisfaction, whilst also focusing on cost control.
Joanne is an experienced marketing, communications and data specialist who has also acquired a wealth of experience in implementing and managing IT systems, making her the perfect addition to the Genie Insights team.
As well as having a broad and varied business knowledge, Joanne admits to being a perfectionist and prides herself on being highly organised. These qualities make her meticulous when dealing with data analysis and reporting.
The road transport industry employs 2.54 million people, around 8% of the UK workforce; and contributes £124 billion to the economy.FREIGHT TRANSPORT ASSOCIATION
Our customers typically include those whose primary function is moving goods (road transport / logistics providers) and those involved in supplying equipment and services to transport companies, including 4x4, tyre, van, truck, trailer, tail lift, forklift, finance and even conveyor businesses that supply the road haulage / logistics industry.
In a nutshell, we can work with any business related to the entire logistics supply chain.