About Genie Insights
Founded in 2016, Genie Insights has built a strong reputation as a trusted business partner to global OEMs, vehicle converters, bodybuilders and leading fleet operators.
With a growing international presence, we now support customers across the UK, Europe and global markets.
Who Are We?
Genie Insights work as solution architects, helping fleet operators manage growing onboard power and energy demands through integrated systems that support performance, reliability and operational continuity.
Our approach goes beyond individual technologies. By combining solar, battery and wider energy solutions, we create systems that are built specifically for the realities of working vehicles – where uptime, efficiency and consistency matter most.
We are committed to ongoing product development, engineering quality and real-world performance. Every solution is designed to meet recognised vehicle standards and to operate reliably in demanding fleet environments, not just in ideal conditions.
Working with partners and fleets across the UK and Europe, Genie Insights provides scalable, future-ready power solutions that help vehicles stay operational, reduce downtime and adapt to increasing energy demands – without adding unnecessary complexity.
Industrial Expertise
At Genie Insights, transport is in our DNA. Our team’s careers span the full spectrum of the commercial vehicle sector — from truck sales and fleet management software to trailer and vehicle body manufacturing — giving us a depth of real-world fleet expertise that shapes everything we do.
Since establishing our solar offering and launching the solar division in 2019, we’ve grown into an international provider of commercial vehicle power solutions, working closely with fleet operators, OEMs and installation partners across the UK and Europe to develop solutions built for real operating conditions, not lab environments — from bespoke configurations to fully integrated systems.
Every product we deliver reflects that experience: engineered for performance, safety and longevity, and backed by ISO 9001 certified manufacturing and ECE R10 compliance for whole vehicle approval. The result is technology built by people who understand fleets, for fleets.
With years of experience in this industry, we have a depth of knowledge in a sector that is rapidly evolving.
Team Genie
Our vision is to be the trusted solution architect for onboard commercial vehicle power needs.
We empower commercial fleets to improve reliability, performance and cost control by providing expert onboard power solutions.
Through trusted relationships with best-in-class technology providers and vehicle integration partners, we design and deliver tailored vehicle power innovations that meet the real-world demands of the transport, automotive and plant sectors.
Guided by our core values of integrity, fairness, collaboration and dependability, we build long-term partnerships founded on trust, expertise and shared success.
Our Guiding Principles
We work with INTEGRITY
You can count on us to do the right thing and deliver on our promises.
We are FAIR
We treat everyone with respect, consider all perspectives, and stand up for what’s right.
We COLLABORATE
We value relationships and deliver consistent and reliable experiences for customers.
We are DEPENDABLE
We take pride in meeting deadlines and keeping our word.
Our Leadership Team
Laura Reeve
Commercial Director
As founder of Genie Insights, Laura laid the foundations of the business by supporting transport and fleet-focused organisations with practical, results-driven marketing. As the company has grown into an international provider of commercial vehicle power solutions, her role has evolved into a broader commercial leadership position.
Today, Laura oversees a wide range of core functions across the business, including marketing, tender submissions, contract negotiations, and commercial governance. She also loves a process and is responsible for the company’s ISO9001 system and ensuring everyone in the company is working to their strengths. With experience gained from working with leading OEMs, she brings a clear, structured approach to managing complexity while ensuring the business remains focused on delivering dependable, real-world solutions for customers across the UK and Europe.
Her natural strength lies in organisation and delivery – keeping projects moving, aligning teams, and making sure nothing falls between the cracks as the business continues to scale.
Outside of work, Laura’s energy is just as focused. She has a strong interest in health, fitness and longevity, and is a committed CrossFit enthusiast.
Matt Reeve
Managing Director
As Managing Director of Genie Insights, Matt has played a central role in shaping the business from its early days into a growing international provider of commercial vehicle power and technology solutions. Matt’s entire career has been in the transport sector to the point where it is in his DNA.
Often described as the original “Fleet Guardian”, Matt began by establishing the Freeway software business in Northern Ireland before expanding operations across Ireland and into Scotland. Since launching the solar division in 2019, he has been instrumental in driving its commercial success – building strong relationships with fleet operators, partners, and OEM-aligned networks.
More recently, Matt has been one of the key drivers behind the company’s expansion into wider autonomous and auxiliary vehicle power solutions, helping to broaden the Genie Insights offering in line with evolving fleet requirements.
Today, he leads the overall strategic direction of the business, guiding its growth across the UK and Europe while ensuring it remains focused on practical, reliable solutions that deliver measurable results for customers.
He remains closely connected to the commercial side of the business, bringing a hands-on approach to sales, partnerships, and key accounts.
Outside of work, Matt’s determination shows up in other ways. Despite joking that he has the spine of a 90-year-old, he has completed two marathons and an Ironman – a reflection of the resilience and persistence he brings to both business and life.
Jan Willis
Operations Director
Jan plays a central role in keeping Genie Insights running smoothly day to day, providing the operational backbone that supports the company’s growth across the UK and Europe.
With a hands-on, multi-disciplinary role, Jan oversees core operational functions including stock management, order fulfilment, aftermarket support, and customer service. She also manages the support team and administrative staff, ensuring the business runs efficiently behind the scenes and that customers receive a consistent, dependable experience.
She is closely involved in making sure every system and process works as it should – from initial order through to delivery and ongoing support – helping maintain the high standards customers rely on.
Known across the team and by customers for her reliability and problem-solving mindset, Jan has a knack for getting things done, often stepping in wherever needed to keep operations on track.
She thrives in fast-paced environments, managing competing demands with a calm, practical approach. Beneath that calm exterior, there is always a huge amount happening – keeping everything moving behind the scenes.
Outside of work, Jan has a strong interest in health and nutrition, drawing on her background in Biomedical Science. She’s our resident yogi and is always keen to learn and share insights – particularly when it comes to the gut microbiome.
Billy Dougan
Chairman
Billy brings more than 40 years of industry experience to his role as Chairman at Genie Insights, providing strategic guidance and mentorship as the business continues to grow across the UK and Europe.
His career spans the full spectrum of the commercial vehicle sector – from selling Mercedes trucks to leading a successful trailer and vehicle body manufacturing business. This depth of experience gives him a practical, real-world understanding of the challenges faced by fleet operators, which continues to shape the company’s approach today.
Billy played a key role in establishing the Genie Insights solar offering, including the development of the flagship high voltage 50W panel, and remains closely involved in ongoing product development and R&D as the business expands into wider vehicle power solutions.
While now semi-retired, he continues to take an active role in the business, supporting the leadership team and helping guide long-term direction.
Outside of work, Billy is a proud family man and values the time he spends with his wife, close friends, four children and six grandchildren.
Kim Lyle
Accountant
Kim Lyle leads the finance function at Genie Insights, overseeing the company’s financial performance and ensuring everything stays on track as the business continues to grow. Her focus is on maintaining strong financial control while supporting practical, well-informed decision-making across the team.
Kim is a qualified chartered accountant who began her career with EY, before moving into industry with a FTSE-listed business. She later spent a number of years with a medium-sized company, where she played a key role in the business and ultimately led it through a full sale process. That journey has given her a well-rounded perspective – combining technical expertise with a strong understanding of how businesses operate and grow in the real world.
At Genie Insights, Kim is known for her grounded, detail-focused approach and her belief that good financial management starts with understanding the numbers properly. She works closely with colleagues across the business, helping to bring clarity and confidence to both day-to-day operations and longer-term planning.
She is particularly energised by the ambition and enthusiasm of the team, and the high standards that run through every part of the organisation.
Kim plays hockey several times a week and enjoys reading, striking a balance between a busy professional role and an active life away from it!
