Fleet Technology and Marketing Services for the Logistics Supply Chain
With a proven track record and an impressive client portfolio we are uniquely skilled and experienced to support your business with its fleet/workshop management or marketing goals. Our typical business model includes providing audits and devising bespoke strategies for clients as well as supporting with hands-on implementation.
“When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.”
– GEORGE WESTERMAN
Fleet and workshop digitisation is transforming how transport operations and fleet workshops are being managed, making them more productive, efficient and compliant. At Genie Insights we aren’t interested in simply providing hardware or software sales; we pride ourselves on delivering long term value using our expert guidance throughout all stages of a project. We seek to provide system integrations with your existing technology where possible so that all of your IT systems can ‘talk’ to one another, and we always ensure that the technology does the job that it was recommended to do.
“Without doubt, one of the most important qualities for anyone in the marketing field is curiosity”
– SCOTT MONTY
We are renowned for our down-to-earth, straight-talking approach and strongly believe in spending clients’ money as if it were our own, therefore only recommend and implement strategies and campaigns that will provide real value for your business.
Who Are We?
We also work with a team of hand-picked, reputable and talented specialists in areas such as graphic design, web development, photography and videography; and we have access to a network of market-leading fleet/workshop software and hardware providers, meaning we can supply end-to-end solutions to meet your needs.
THE MARKETING GUARDIAN
Laura is a commercially focused marketing professional, with over 15 years of hands-on experience in the transport and logistics industry, providing her with an extensive skillset that has been developed and refined over time. She is a self-confessed English language geek who is renowned for her sharp eye for detail and attributes her success to her natural curiosity and ability to get things done.
With extensive experience in both online and offline marketing techniques, Laura can cater for your every marketing requirement, from the development and implementation of a comprehensive marketing strategy to one-off project management.
THE FLEET GUARDIAN
Matt has 18 years of proven success in operational processes, technology and data management, largely relating to vehicle fleets, maintenance workshops and production facilities. He balances an analytical management approach with a proactive focus on achieving practical results.
Matt’s main strength lies in achieving business growth through developing, improving and implementing processes, whether to secure sales or effective operational performance, including compliance, productivity/efficiency and safety, whilst also focusing on cost control.
THE ALL ROUNDER
Joanne is an experienced marketing and communications professional who has also acquired a wealth of experience in implementing and managing IT systems and managing data. With extensive experience and interest in Customer Relationship Management (CRM) implementation and support, she is Genie Insights’ ‘all-rounder’.
As well as having a broad and varied business knowledge, Joanne admits to being a perfectionist and prides herself on being highly organised. These qualities make her meticulous when dealing with data analysis and reporting.
THE INDUSTRY WIZARD
With a career spanning over 40 years in transport/logistics and manufacturing, it is fair to say if there is something Billy doesn’t know about the industry, it’s probably not worth knowing!
Using his strategic mind and strong people management skills, Billy has a proven track record in developing sales, products, operational processes and business infrastructure, alongside maximising profitability, efficiency and productivity.
The road transport industry employs 2.7 million people and contributes £124 billion to the economy.FREIGHT TRANSPORT ASSOCIATION
As well as truck and bus operators, we have worked with 4x4, tyre, van, truck, trailer, tail lift, forklift, finance, warehouse and even conveyor businesses that supply the transport and logistics industry.