If Knowledge is Power Then is Data King?

With the world in, what is now known as the Digital Revolution, many of us are drowning in a sea of data. Whether it be checking our Fitness Trackers to assess how many hours of REM sleep we had last night, to the more in-depth data of how many women …

Inspiring Marketing Blogs – Our Recommendations

UPDATED DECEMBER 2018 In my recent post, Blogging for Beginners by a Beginner, I suggested that the best way to learn about blogging is to read lots of blogs.  From reading other blogs, you will learn, without even realising, what makes a good blog post: what headlines attract your attention, …

Blogging for Beginners by a Beginner – What I’ve Learnt

There are any amount of blogging ‘how to’ and ‘what not to do’ guides out there – a quick online search will throw up loads.  Whilst many are from very credible and very experienced bloggers, my problem with some of them is that, people who have been blogging for years …

Why Do People Put an Apostrophe on Every Word Ending in ‘S’?

I am easily wound up.  I can’t help it; it’s genetic.  Usually my hackles flare when I feel that there has been some sort of injustice, other times it’s when basic manners are lacking (usually in a customer service scenario), both of which are fairly reasonable.  But one thing that …

Why Great Marketing is Built upon a Foundation of Almighty Content

In 1996 Bill Gates wrote an article called ‘Content is King’.  Over the years, this phrase has been cited over and over again, to the point that it no longer means what Bill Gates originally intended.  Yet, the phrase was so powerful that it lives on today, albeit that it …

Forming my Identity: Am I a Marketing Consultancy or a Marketing Agency?

Why the Name Genie Insights? Lately I’ve been having a bit of an identity crisis.  When explaining to people what I now do for a living I’m never really sure what to say.  Is Genie Insights a marketing consultancy company or a marketing agency?  I’ve come to the conclusion that …

How to Write Persuasive Job Adverts to Maximise Applications

Attracting and retaining staff is rarely easy, but when your vacancy is an obscure role that many people won’t immediately understand it can be even more challenging, so how can you ensure that you reach a wide and suitable audience? On 11th February 2022, a quick search told me that …

6 Typical Questions Asked in Public Sector Procurement Tenders

Following on from my blog post entitled “The Ultimate Beginner’s Guide to Public Sector Tendering”, I thought it would be helpful to share some of my experience of what Contracting Authorities usually look for in public sector tenders.  The idea being, that if you know what questions are commonly asked, …