Blogging for Beginners by a Beginner – What I’ve Learnt

There are any amount of blogging ‘how to’ and ‘what not to do’ guides out there – a quick online search will throw up loads.  Whilst many are from very credible and very experienced bloggers, my problem with some of them is that, people who have been blogging for years …

Why Do People Put an Apostrophe on Every Word Ending in ‘S’?

I am easily wound up.  I can’t help it; it’s genetic.  Usually my heckles flare when I feel that there has been some sort of injustice, other times it’s when basic manners are lacking (usually in a customer service scenario), both of which are fairly reasonable.  But one thing that …

Why Great Marketing is Built upon a Foundation of Almighty Content

In 1996 Bill Gates wrote an article called ‘Content is King’.  Over the years, this phrase has been cited over and over again, to the point that it no longer means what Bill Gates originally intended.  Yet, the phrase was so powerful that it lives on today, albeit that it …

Forming my Identity: Am I a Marketing Consultancy or a Marketing Agency?

Why the Name Genie Insights? Lately I’ve been having a bit of an identity crisis.  When explaining to people what I now do for a living I’m never really sure what to say.  Is Genie Insights a marketing consultancy company or a marketing agency?  I’ve come to the conclusion that …

How to Write Persuasive Job Adverts to Maximise Applications

Attracting and retaining staff is rarely easy, but when your vacancy is an obscure role that many people won’t immediately understand it can be even more challenging, so how can you ensure that you reach a wide and suitable audience? On 17th October 2016, a quick search told me that …

6 Typical Questions Asked in NI Public Sector Procurement Tenders

Following on from my blog post entitled “The Ultimate Beginner’s Guide to Public Sector Tendering”, I thought it would be helpful to share some of my experience of what Contracting Authorities usually look for in public sector tenders in Northern Ireland.  The idea being, that if you know what questions …

What You Need to Know When Hiring a Marketing Professional in NI

Are you looking to recruit for your Marketing Department?  Whilst this blog post may be useful for anyone in this position, it is primarily geared towards those with limited experience in Marketing and/or those looking to hire a Marketing professional for the first time in Northern Ireland. I’ve previously written …