Why Great Marketing is Built upon a Foundation of Almighty Content

In 1996 Bill Gates wrote an article called ‘Content is King’.  Over the years, this phrase has been cited over and over again, to the point that it no longer means what Bill Gates originally intended.  Yet, the phrase was so powerful that it lives on today, albeit that it …

Forming my Identity: Am I a Marketing Consultancy or a Marketing Agency?

Lately I’ve been having a bit of an identity crisis.  When explaining to people what I now do for a living I’m never really sure what to say.  Is Genie Insights a marketing consultancy company or a marketing agency?  I’ve come to the conclusion that I am both and neither!  …

How to Write Persuasive Job Adverts to Maximise Applications

Attracting and retaining staff is rarely easy, but when your vacancy is an obscure role that many people won’t immediately understand it can be even more challenging, so how can you ensure that you reach a wide and suitable audience? On 17th October 2016, a quick search told me that …

6 Typical Questions Asked in NI Public Sector Procurement Tenders

Following on from my blog post entitled “The Ultimate Beginner’s Guide to Public Sector Tendering”, I thought it would be helpful to share some of my experience of what Contracting Authorities usually look for in public sector tenders in Northern Ireland.  The idea being, that if you know what questions …

100 Business Awards Events Your NI Business Could Enter

So apparently we like our awards events in Northern Ireland!  I’ve compiled a comprehensive list of all business awards events that cover pretty much every industry sector.  Whilst the list primarily focuses on awards in Northern Ireland, I have also included a few prestigious UK-based and all-Ireland events that a …

How to Write a Winning NI Business Award Entry (and Why You Should do it)

Have you ever considered entering yourself or your Company into a category at an awards event but didn’t know where to start?  It can seem like a daunting task when faced with a specific judging criteria or set of instructions, and for many of us it also goes against our …

What You Need to Know When Hiring a Marketing Professional in NI

Are you looking to recruit for your Marketing Department?  Whilst this blog post may be useful for anyone in this position, it is primarily geared towards those with limited experience in Marketing and/or those looking to hire a Marketing professional for the first time in Northern Ireland. I’ve previously written …

What You Need to Know About a Career in Marketing

Making choices about your future and your potential career path is rarely easy.  Many people don’t have a clue what they want to do or what their options are, and worse still, there’s a lot of bad advice along the way!  I feel that I am extremely fortunate to have …

The Ultimate Beginner’s Guide to NI Public Sector Tendering

Winning public sector business in Northern Ireland is like no other business opportunity you will ever come across.  Tendering for local government and public authority work is notoriously arduous, but following a few simple steps can help to cut through the complexity. 1. Know Where to Look Opportunity Advertising Generally, …