Having a well-established existing rental business, Gus Commercials had never needed to carry out much marketing activity before, and any that was done was handled in-house. When the company took the decision to expand the business, by bringing on a new LDV commercial vehicle franchise, they knew that marketing was something that couldn’t be ignored.
In addition to devising a marketing strategy for the LDV product range, Genie Insights has also been responsible for all marketing activity implementation. As well as guiding Gus Commercials through a rebrand to modernise the company’s image, we have undertaken market research and have planned and facilitated a product showcase event on the Company’s behalf. We have also managed multiple Facebook advertising campaigns for Gus Commercials, with both product awareness and recruitment objectives.
“When we first invited Genie Insights to work with us we were initially cautious about spending money on marketing, but almost straight away we saw an increase in sales leads, and from a customer base that we most likely wouldn’t have reached otherwise. We are now more confident in the importance of marketing, and are working on a longer term partnership with Genie Insights to further develop the LDV franchise as well as looking at other new and existing areas of the business”.
Billy Miskelly, Director, Gus Commercials