“Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve” – Lisa Gansky
We can work with you to develop, refresh or refine your corporate identity, including the ‘look and feel’, logos and straplines, and the translation of the new identity into literature and other marketing materials, stationery, merchandise, uniform, vehicle livery, etc. We are also experienced in integrating new products or services into an existing portfolio.
We can also work with you to define your unique selling proposition (USP) – what differentiates you from your competition – and then employ a variety of brand positioning techniques to represent your company in a positive light.