Gaskells Waste Goes Digital with Freeway – and a Familiar Face from Genie
With depots in Liverpool, Telford, Caernarfon, Anglesey and Welshpool, Gaskells Waste is the latest business to go fully digital in the workshop with Freeway Fleet Systems, rolling out a paperless maintenance solution across its 45-strong fleet of refuse trucks.
Trusted Experience and Proven Results
Having seen the benefits of Freeway first-hand, Gaskells’ Fleet Manager Ray Burns knew exactly what he wanted in a fleet management system — and, more importantly, who he trusted to help deliver it.
“We’d tried another system before, but it just wasn’t up to scratch,” Ray explains. “I already knew what Freeway could do — and I knew the team behind it would get the job done.”
A Familiar Partnership
Ray had previously worked with Matt Reeve from Genie Insights on another Freeway implementation and didn’t hesitate to get him involved again.
“I had absolute confidence in Matt’s expertise, knowledge, and approach,” he says. “We’d been through the process before, so I knew both the software and the support would be spot on.”
Driving Real Change with a Committed Team
From the outset, the Gaskells team was fully on board — committed to making the most of the new system. Their aim wasn’t just to improve compliance and visibility, but to unlock better insights, identify spare capacity, and explore opportunities to expand their commercial workshop offering.
Implementation Success Praised by Genie Insights
Matt Reeve, who led the implementation on behalf of Genie Insights, had high praise for the team at Gaskells:
“From day one, the Gaskells team approached the project with the right attitude. Ray’s familiarity with Freeway was a huge advantage, but it was the whole team’s enthusiasm and engagement that made the difference. They really saw the opportunity and made it count. We’ve no doubt they’ll see a strong return from the investment.”
Clearer Performance, Smarter Decisions
By bringing together all aspects of fleet engineering — from inspections and defect management to stores, purchasing, and reporting — Gaskells now has a clearer picture of performance across the board. It’s giving them the tools to make smarter decisions, optimise resources, and strengthen their business for the long term.
Setting the Standard for the Industry
Gaskells’ decision to invest in a connected, digital fleet management system speaks volumes about their commitment to doing things the right way. By embracing technology, backing trusted relationships, and empowering their people to lead change, they’re setting the pace for what great fleet management should look like — not just in their sector, but across the industry.
For more details or to explore how Freeway Fleet Maintenance Software can enhance your fleet, please speak to our team on +44 28 9360 3683
