Genie Insights has supported McCulla (Ireland) Ltd primarily with PR work and award entry writing. In 2017, Genie Insights entered the McCulla business into 26 award categories across 8 different awards events in the UK, Ireland and locally. The business was a finalist in 18 awards (70% success rate) and went on to win 8 of them overall. Some highlights include ‘Temperature Controlled Operator of the Year’ at the most prestigious annual industry event, the Motor Transport Awards, as well as a number of awards for the company’s environmental commitment and success as a family-run organisation.
“After a few years staying out of the limelight we believed that it was our time to highlight some of the great work that our team had achieved over recent months and years. Having known what Laura at Genie Insights was capable of through exposure to her work in her previous marketing roles over the years, we were confident that her industry knowledge would mean she could quickly understand our business. And we weren’t disappointed! We are absolutely delighted with the results. The publicity that we have received as part of the award winning process is something that money can’t buy and it has certainly achieved the objective of raising our profile within the industry.”
Brian Beattie, Operations Director, McCulla (Ireland) Ltd