Genie Insights has supported McCulla (Ireland) Ltd primarily with PR work and award entry writing, as well as managing the company’s 50th anniversary celebrations.
In the last three years, Genie Insights has entered the McCulla business into various award categories across many different awards events in the UK, Ireland and locally. Over the three years, McCulla was a finalist in 80% of the awards entered and went on to win almost 40% of them overall. The company has now been recognised for excellence as a family business, for its environmental commitment and for its success in warehousing and logistics generally, as well as in its niche sector of refrigerated storage and transport.
Genie Insights also carried out the end-to-end event management of McCulla’s 50th anniversary celebrations, which included a gala ball for 200 guests at the Titanic Hotel in Belfast.
“After a few years staying out of the limelight we believed that it was our time to highlight some of the great work that our team had achieved over recent months and years. Having known what Laura at Genie Insights was capable of through exposure to her work in her previous marketing roles over the years, we were confident that her industry knowledge would mean she could quickly understand our business. And we weren’t disappointed! We are absolutely delighted with the results. The publicity that we have received as part of the award winning process is something that money can’t buy and it has certainly achieved the objective of raising our profile within the industry.”
Brian Beattie, Operations Director, McCulla (Ireland) Ltd