Genie Insights has supported McCulla (Ireland) Ltd primarily with PR work and award entry writing, as well as managing the company’s 50th anniversary celebrations.
Since 2017, Genie Insights has entered the McCulla business into various award categories across many different awards events in the UK, Ireland and locally. Over a three year period, McCulla was a finalist in 80% of the awards entered and went on to win almost 40% of them overall. The company has now been recognised for excellence as a family business, for its environmental commitment and for its success in warehousing and logistics generally, as well as in its niche sector of refrigerated storage and transport.
Genie Insights also carried out the end-to-end event management of McCulla’s 50th anniversary celebrations, which included a gala ball for 200 guests at the Titanic Hotel in Belfast.
“After a few years staying out of the limelight we believed that it was our time to highlight some of the great work that our team had achieved over recent months and years. Having known what Laura at Genie Insights was capable of through exposure to her work in her previous marketing roles over the years, we were confident that her industry knowledge would mean she could quickly understand our business. And we weren’t disappointed! We are absolutely delighted with the results. The publicity that we have received as part of the award winning process is something that money can’t buy and it has certainly achieved the objective of raising our profile within the industry.”
Brian Beattie, Operations Director, McCulla (Ireland) Ltd
In 2020, Genie Insights worked with McCulla Ireland to launch its new customs clearance division.
🧞♀️ Content writing
🧞♀️ Video creation, voiceover and YouTube channel set up (check out some of the videos here)
🧞♀️ Web page content and design and website FAQs section
🧞♀️ Literature design and print
🧞♀️ Large format banner design
🧞♀️ Vehicle livery
🧞♀️ Direct mail and email campaigns
🧞♀️ Social media graphics and content
🧞♀️ Google Ads campaigns
🧞♀️ And CRM system set up, customisation, data import and training
As always this has been a strong collaborative effort with a number of our trusted suppliers.
If you are looking for a customs agent for importing/exporting across the Irish Sea we highly recommend you speak to Niall McCallen, Ally Hobson or Alan Thompson. These guys know their stuff!
P.S. If all else fails do you think Laura has a fallback career as a voiceover artist?!