Genie Insights Announce New Technology Partnership with Trakm8


Genie Insights is now an official sales and implementation partner throughout Northern Ireland for Trakm8, a technology leader in fleet management, telematics, route optimisation and vehicle camera solutions.

This partnership builds on Genie Insights’ aim of becoming the first choice for fleet and workshop technology in Ireland, in its mission to enhance safety, compliance and cost control for truck, bus and van operators, as well as commercial workshops.

Matt Reeve, Director at Genie Insights explained: “We are delighted that Trakm8 has shown confidence in us by appointing us as a partner for Northern Ireland.  Trakm8 products are designed to suit fleets of all sizes, from one van to a fleet of thousands, so as well as being a good fit for our typical HGV customer base, we are keen to enter the van market and Trakm8 will help us to do this.  For us as a business, data is key to achieving and demonstrating results for customers and Trakm8’s analytics provide a huge level of detail, enabling us to access masses of actionable data for our customers”.

Using Trakm8’s analytics platform, users can access fleet data, including vehicle location, driver behaviour, engine diagnostics and vehicle activity, in real-time or historically, meaning informed decisions can be made as it is needed or by subsequently managing collated data for compliance auditing or staff reviews.

“Everything we have seen in dealing with Trakm8, from initial discussions, during training and in the support they’ve given us when demonstrating the product to potential customers, has really set us up to deliver the product range,” Matt added.

Phil Barnes, Corporate Channel Manager (UK & IRL) for Trakm8 commented: “We have been really impressed by Genie Insights’ approach to the market and believe it will be a strong addition to our partner network.  I am confident we can build a strong and lasting partnership that will allow both Genie Insights and Trakm8 to make further in-roads to the competitive Northern Irish market”.